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Successful Ways to Create Event Online
Suppose organizing, sponsoring, or attending offline events is still stuck among your marketing materials and strategies for the next few months. In that case, it's time to shift your plan to create event online.
The imposition of social restrictions due to the emergence of the COVID-19 pandemic is the reason why you should organize events virtually.
There have been many. Almost all businesses in various sectors have started to replace their physical events by creating online events. Even quoting Ruben Castano, CEO of 6Connex, the virtual event business has soared by 1,000% since the emergence of the COVID-19 pandemic.
Although live physical events will still exist, it can be safely predicted that the event industry will change forever. The amount of time, material, and management costs that must be spent will decrease along with the benefits and impacts of holding the event online.
1. Choosing the Right Online Event Platform
The choice of platform is the first important point that you must pay attention to. Platform ownership must be tailored to the type of event and the budget you provide.
If you need the right solution but don't have much time and energy to explore virtual event support platforms, using the live streaming feature available on social media can be the correct answer.
You can use Facebook Live to broadcast live videos to audiences on your brand account or group page. As the largest social media platform with 2.5 billion active users per month, your target audience has likely joined the forum you are using.
Instagram Live allows you to share videos with your followers in real-time. However, when the live event is over, the video trail will not appear on your account unless you share it in the story feature.
YouTube Live is a pretty good choice for engaging with your audience. The advantage of choosing YouTube Live is its connection with search engines, considering that Google owns it. That way, your videos will be easier to find when compared to using other social media platforms.
If you want to bring interactions similar to those that occur in offline events, then two platforms in this category can be an option. By using this category platform, you can create conference rooms, organize team meetings or webinars.
Zoom is a web-based collaborative video medium that can facilitate dialogue between users. You can use Zoom for free with a deadline of 40 minutes and can be followed by 100 participants. There is also a premium feature that allows you to hold conferences with up to 1,000 participants.
Hangout Meet is part of Google's G Suite, which is also an excellent choice for you to host online events. With Hangout Meet, you can invite up to 250 participants. Currently, Hangout Meet also offers free features related to the emergence of the Covid-19 virus pandemic.
This last category platform is suitable for those of you who need additional engagement features in online events. The two platforms that fall into the category are the ones closest to the face-to-face interaction experience at a physical event.
Who is a virtual event solution that will make it easier for you to organize events? Some additional features such as name badges, live polls, surveys, and quizzes allow you to make events more interactive. Apart from that, Whova also provides in-depth analytics and post-event reports, which are very useful for evaluating your event.
Zoom + Slido. Slido, if integrated with Zoom, will become an additional platform that can help increase interaction between audiences. Using Slido allows you to host interactive sessions at your events, such as Q&A and polls. Apart from that, Slido also offers in-depth analytics and provides a more professional user interface.
2. Promote Your Online Event
After getting the right platform, tips to make your online event a success next are developing a marketing strategy for online events using digital marketing.
It will be very profitable if you already have a contact list to email marketing. That way, you can promote your online event to the appropriate target audience.
Take the time to process and structure your emails as announcements, reminders, and follow-ups for the events you create. If you are unfamiliar with email marketing, Mailchimp can be an option because of its ease of use and also provides a free choice.
Social Media Marketing
Social media can be a great way to convey a unique and innovative message related to your hosting event. Choose one or two that you feel is right for reaching your target audience.
Try to pack your message creatively. Maybe you can create a unique hashtag that can be used before, during, and after the event is held to drive your event promotion engagement. Besides, you can also ask influencers for help in promoting online events, you know!
3. Rework Video Content
Converting Videos Into Podcasts
This processing technique will be very suitable for interview sessions with activists or expert observers from a specific topic or industry. You can use free tools like Audacity or premium ones like Adobe Audition to convert your video content into audio.
Sharing Snippets of Content on Social Media
A successful event is an interesting one. If your event is successful, it means that you have lots of exciting content to share on your social media accounts.
There are various kinds of interesting snippets from your event that can be reprocessed into social media content. Maybe the snippet could be a panelist quote, a short video to summarize the event, or even an infographic. You can make this effort to add to your followers' impression of the event you are creating.